You’re in a competitive business. So am I. Just about anyone in business is competitive.
We’re all fighting to attract new customers, grow existing ones, and take on as much business as we can, lest our competitors get it first.
Part of what we do to gain an advantage is put our best foot forward. Excellent customer service, timely response to all inquiries, fair bids, and quality work.
We all know image counts. How you present your business is how you are perceived.
That’s why we spend money on clean uniforms, shiny trucks, professional websites, clean and well furnished conference rooms, and we sharpen our dress when we meet with customers.
The marketing gurus tell us social media is the new key to successful marketing. If you want to attract new business, you need to be found on the internet.
And what I’m finding is that these new marketing tools, such as Facebook, LinkedIn, Twitter, blogs, and the like, are allowing quick user input, without a quality check, and it’s making us look bad.

Social media tools are great. They help us reach a new audience that a simple website wouldn’t. They help us with a low-cost way to get our companies out there. They help us let the world know, in real time, what we offer and what’s new. And they help search engines find us, so we can reach those searching for us.
But what absolutely baffles me is the lack of attention to detail I find every day when I see people using social media. You wouldn’t show up to a business meeting in sweat pants, but that’s exactly what you do when you post poorly on social media sites when representing your business.
I’ve seen LinkedIn profiles where a candidate stresses the importance of “attention to detail”, but when you read the profile, they’ve got a dozen punctuation, spelling, and grammatical mistakes. I’ve seen Twitter, Facebook, and LinkedIn postings by businesses that are barely readable because the English is so bad.
You wouldn’t release a marketing brochure or your official website without first proof-reading it. The same should be true when you post on your business’ social media sites.
So, when you have some great news about your business, and you want to share it with the world, follow these simple steps:
First, before you hit “post”, read it. Does it make sense?
Second, spell check. Your computer can do this easily. Paste it in word, and hit F7 to see if it’s all spelled correctly.
Third, check your spelling and grammar.
Lastly, do what I do. If you have an idea, type it out, then minimize the page and go work on something else. When you re-open it, read what you wrote. Sometimes taking a step back can give you a different perspective.
English may not be your strong suit. You may be in a hurry. Or you may just be so excited about the news you have, that you just want it out here.
Slow down, take your time, and do it right.
When people read your posts, they are taking it as the company’s word, and if it’s written poorly, it reflects badly on the company. A social media micro-blast is quick and easy, but it still needs to be done well.
It’s like pulling up to a black-tie dinner in a rust heap…it just looks bad.
So put your best foot forward, and make social media reflect the attention you put into all the other details you’ve worked so hard to put into your company.